Founded in 1983, West Park Dental is a full-service dental practice with a focus in family, pediatric, cosmetic and restorative dentistry. It is located in the West Park neighborhood of Cleveland, Ohio.
To begin West Park Dental’s identity, we first created a tag line “Your Smile Says it All” emphasizing what’s important, beautiful smiles and very happy customers. Getting around the ordinary made this identity development a challenge. With the requirement of incorporating an apple in the logo design (like so many other dental practices do), we needed to create a design that would stand out. Then, after sketching all the ways an apple can be depicted, a simplified open line drawing was the apple of choice, but it still seemed ordinary. To enhance the design, we added a die cut bite out of the paper of the various printed materials. Voila! A distinctive and memorable brand was developed. We made going to the dentist look simply delicious.
Client
West Park Dental
