Founded in 1983, West Park Dental is a full-service dental practice with a focus in family, pediatric, cosmetic and restorative dentistry. It is located in the West Park neighborhood of Cleveland, Ohio.
A series of advertisements created for West Park Dental were inspired by their tag line “Your Smile Says it All.” When a new doctor joined the practice and needed to be introduced, we developed the headline “His Smile Says it All,” because not only is he happy to be a part of the team, he is also a happy client. Another concept, “Your Smile Will Stand Out From the Crowds” paired with an image of a group of green apples and one sole red apple with a bite (associated with the logo), highlights West Park Dental’s ability to stand out from other dental practices. And, when an offer for free teeth whitening needed to be advertised, the type was designed in the shape of a smile with the headline “Because Your Smile Should Say it All.”
West Park Dental