The Vinyl Institute
OhG. CREATIVE THINKING MADE VISIBLE. We bring brands to the forefront with compelling content and solutions that impact with the perfect balance of form + function.
Christine Grieves, Ohgdesign, graphic design, branding, identity, cleveland, ohio
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Vinyl Builds America Better

The Vinyl Institute, founded in 1982, is a U.S. trade organization representing the leading manufacturers of vinyl. The Vinyl Builds America Better campaign was created to promote public awareness of the benefits of vinyl building materials within the home construction industry. The logo design consists of the organization name within an outline structure that represents the framework of building a home. The sun above the name signifies the positive attributes vinyl brings to the construction industry – ultimately making “America Better.”


The Vinyl Institute

Brand + Identity