Founded in 1892 as the Dental Department of Western Reserve University, the School of Dental Medicine at Case Western Reserve University is a private school located in the University Circle neighborhood of Cleveland, Ohio.
The School of Dental Medicine was at a turning point with their campaign Forward Thinking, a $32 million initiative to fund the creation of a state-of-the-art addition that would allow expansion for research, maximize teaching models and bring a new level of care to patients within the community.
To help market the campaign to alumni and constituents, a brochure was created. It invited them to participate in achieving the dental school’s goals by thinking beyond the possible and supporting this important campaign. In addition, a pre-printed insert sheet was produced that had the ability to be easily modified in-house, lending flexibility to target specific audiences. The insert sheets were then conveniently contained within a back pocket of the brochure, adding up to an informative, consolidated package.
Client
Case Western Reserve University School of Dental Medicine
