Atlas
OhG. CREATIVE THINKING MADE VISIBLE. We bring brands to the forefront with compelling content and solutions that impact with the perfect balance of form + function.
Christine Grieves, Ohgdesign, graphic design, branding, identity, cleveland, ohio
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ATLAS The UnRetirement Revolution

ATLAS (Ageless, Timeless, Limitless, Active, Self-discovery), a program created by Orange Community Education & Recreation in partnership with the Cleveland Foundation, addresses the rising needs of Baby Boomers considering second careers or planning their un-retirement.

The second time around in a career should be about passion and enjoyment. Keeping this in mind along with the ATLAS acronym descriptions, we created an identity that reflects each concept with its vibrant use of color, active typography and its endless revolution – depicting limitless possibilities for un-retirement.

Client

Orange Community Education & Recreation and Cleveland Foundation

Category
Brand + Identity

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