United Way of Greater Cleveland has been making a difference within the Cleveland community since 1913 by providing life-changing help to people in need. But the hard fact is poverty in Cleveland has not changed. That’s why, in 2018, UWGC decided to change the conversation, the look and the personality of the organization. Based on the concept of change, a series of ads were created to inform and ultimately provide a call to action to be a Changemaker in the community. In addition, the Give for Good newsletter was created to reach out to donors and ask for help to disrupt the cycle of poverty and, above all, cure and prevent it by providing the necessary financial backing.
United Way of Greater Cleveland