After 50 years of enriching women’s lives, Regina High School, a private, all-girls Catholic school, celebrated its 50th anniversary by creating a new identity. Once the identity was completed, we embarked on producing much-needed marketing materials to include a recruitment brochure and a poster to hang at Cleveland-area elementary schools.
We created a campaign theme to appeal to both teen girls and their parents – basing it off the long-recognized pop song and anthem for female attitude, “Girls Just Want to Have Fun.” With a degree of refinement, the theme became Girls Just Want to Learn, a reference to girl empowerment through education. It describes why the all-girl environment provides the ideal framework and is the best place for a young woman to receive her college preparatory education.
Regina High School