OhGDesign | Profile Solutions Inc
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Profile Solutions Inc 10th Anniversary

Profile Solutions, established in 1996 in South Euclid, Ohio, produces marketing, fundraising, and community relations campaigns. Their specialization entails raising organizations’ profiles, but when their 10-year anniversary arrived, the time to raise theirs arrived.

Most people numerically measure success – by years, dollars, intellect or experience. For Profile Solutions, we shifted the focus from the company and their time in business to the real reason for their success – the happiness of the clients served. The theme, Happiness Is The True Measurement of Success, became the mantra and served as a way to thank customers while also increasing awareness.

We designed a multi-panel announcement that first asks the question “How do we measure success?” The next panel states “Not by the number of years” and rolls into a list of all the company’s happy clients. The final panel is a post card meant to share. Stating Happiness Is The True Measurement of Success, it’s an opportunity for the announcement recipient to send a little success to a friend, paying it forward with a personal note of inspiration. Each panel is designed with a fanciful motif, and, if you look closely, all contain a semblance of happiness.

Client

Profile Solutions Inc

Category
Marketing Communications
Tags
marketing