Profile Solutions, established in 1996 in South Euclid, Ohio, produces marketing, fundraising, and community relations campaigns. Their specialization entails raising organizations’ profiles, but when their 10-year anniversary arrived, the time to raise theirs arrived.
Most people numerically measure success – by years, dollars, intellect or experience. For Profile Solutions, we shifted the focus from the company and their time in business to the real reason for their success – the happiness of the clients served. The theme, Happiness Is The True Measurement of Success, became the mantra and served as a way to thank customers while also increasing awareness.
We designed a multi-panel announcement that first asks the question “How do we measure success?” The next panel states “Not by the number of years” and rolls into a list of all the company’s happy clients. The final panel is a post card meant to share. Stating Happiness Is The True Measurement of Success, it’s an opportunity for the announcement recipient to send a little success to a friend, paying it forward with a personal note of inspiration. Each panel is designed with a fanciful motif, and, if you look closely, all contain a semblance of happiness.
Profile Solutions Inc