OhGDesign | Bruening Foundation
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Bruening Foundation

Established in 1987, the Bruening Foundation is a non-profit organization that serves as a financial resource for other charitable organizations within Ohio’s Cuyahoga County (Cleveland).

For over 30 years the Bruening Foundation has been giving and supporting other charitable organizations that support the vision of caring for those in need; however, their identity did not reflect their mission. To address this, we first created a tag line to communicate their vocation: A Strong Foundation of Giving. The visual identity was then created to reflect this aspect of the brand. The “bf” became the graphic symbol of giving arms reaching out. Together, both the verbal and visual identity clearly illustrate Bruening’s fundamental vision of Giving for You, which became the annual report’s theme and introduction of the new identity.

Client

Bruening Foundation

Category
Brand + Identity